Pre-Program
VERSILIA & FORTE DEI MARMI
November 2–4, 2026:
Begin your LOVE ITALY journey along one of Tuscany's most sophisticated coastal destinations, discovering how luxury, art, culture and authentic local experiences come together.
ARRIVAL IN PISA
Your LOVE ITALY journey begins in Pisa.
Participants joining the Pre-Program should plan to arrive in Pisa on November 2, where the official program begins with transportation to Forte dei Marmi.
FORTE DEI MARMI & VERSILIA
Discover one of Italy's most sophisticated seaside destinations through its luxury hospitality, villas, beach clubs and distinctive lifestyle.
Carrara Marble
Explore the world-famous Carrara marble territory and discover the craftsmanship, history and extraordinary landscape behind one of Italy's most iconic materials.
PIETRASANTA
ART & CULTURE
Experience the artistic identity of Versilia through Pietrasanta and the region's connection to art, sculpture and contemporary Italian culture.
ANDREA BOCELLI'S TUSCANY
Discover another side of Tuscany through local cultural experiences and the territory connected to one of Italy's most internationally recognized artists.
Investment – Pre-Program (Optional Add-On)
Single Occupancy: USD 1,675 — Includes accommodation, transfers & curated experiences.
Double Occupancy: USD 1,350 per person — Share the experience with another attendee.
Shared rates are per person and based on two participants sharing accommodations. If you're traveling independently, you may apply for our Shared Accommodation Matching option. Matching is subject to availability, first-come, first-served, and does not guarantee the Shared Rate.
Includes accommodations, official transportation and scheduled experiences according to the program.
Main Experience Tuscany to Puglia
November 4–11, 2026: Seven nights designed to help you experience Italy differently, not simply as a traveler, but as a professional learning how to understand, position, recommend and sell the destination from the inside.
NOVEMBER 4–5: FLORENCE
Participants joining the Main Program should plan to arrive at:
Florence-Peretola Airport (FLR)
November 4, 2026
Begin the Main Program in Florence, where art, history, hospitality and contemporary luxury come together.
Experience the city through a professional lens, discovering properties, venues and distinctive spaces while exploring how Florence can be positioned for destination weddings, celebrations and luxury travel.
Official transportation from the designated arrival point into the LOVE ITALY program is included according to the program schedule.
NOVEMBER 5–6: VIESCA / TUSCAN COUNTRYSIDE
Move beyond Florence and experience a different expression of Tuscany.
Discover Viesca Toscana, the former country estate of Wanda Ferragamo, alongside luxury experiences and properties that demonstrate how the Tuscan countryside can be positioned for celebrations, travel and private experiences.
LUXURY RETAIL & VIP SERVICES
Discover another dimension of Tuscany's luxury ecosystem through premium retail and VIP services, exploring how shopping and lifestyle experiences can complement high-end travel and celebration itineraries.
NOVEMBER 6–7: CORTONA & IL FALCONIERE
Experience another side of Tuscany through Il Borro, Cortona and Il Falconiere, combining luxury hospitality, wine, gastronomy, historic settings and destination storytelling.
Discover how these experiences can become part of the stories, recommendations and itineraries you create for your own clients.
NOVEMBER 7–9: CHIANTI & CASTEL MONASTERO
The business heart of LOVE ITALY.
Experience the Chianti region while transforming what you've discovered throughout Tuscany into professional knowledge you can take home.
Connect with Italian venues and suppliers, deepen your understanding of destination positioning, pricing and storytelling, and participate in professional networking and B2B opportunities.
40+ Italian suppliers and professional connections.
Destination positioning, pricing and storytelling
Professional networking and B2B opportunities
NOVEMBER 9: FROM TUSCANY TO PUGLIA
Italy changes completely as the journey moves south.
The group travels together from Tuscany to Brindisi, beginning the Puglia portion of LOVE ITALY.
The scheduled domestic flight and official program transportation are included in the Main Program investment.
NOVEMBER 9–11: PUGLIA
Discover a completely different expression of Italy.
Explore Puglia through its masserie, historic venues, ancient olive landscapes, gastronomy, authentic communities and distinctive approach to hospitality.
More than seeing the destination, participants will learn how Puglia differs from Tuscany and how to identify the clients, celebrations and experiences for which each region can be positioned.
NOVEMBER 10 — PUGLIA NETWORKING EXPERIENCE
Connect directly with Apulian Partners, strengthening the local relationships that can support your future business in the destination.
MAIN PROGRAM INVESTMENT
Private Room Experience — USD 6,050
Shared Room Experience — USD 4,950 per person
Shared rates are per person and based on two participants sharing accommodations. If you're traveling independently, you may apply for our Shared Accommodation Matching option. Matching is subject to availability, first-come, first-served, and does not guarantee the Shared Rate.
WHAT YOUR INVESTMENT PUTS YOU INSIDE:
- 5-star/luxury accommodations
- Scheduled meals and curated culinary experiences
- Official ground transportation during the program
- Scheduled domestic flight within Italy
Professional education - Site inspections and destination experiences
- Networking and B2B connections
Access to Italian venues and suppliers
Every element of the journey is designed to help you experience the product firsthand, understand the destination professionally and build relationships you can take home with you.
FLEXIBLE PAYMENT OPTIONS
Our team can help you review the payment options currently available based on your selected experience and registration date.
Select payment arrangements may be available for eligible participants and are subject to approval and applicable terms.
