Main Program — Tuscany to Puglia

📆 November 4–11, 2026
📍 Tuscany → Puglia, Italy

INVESTMENT

💵 Single Occupancy: USD 6,050
💵 Double Occupancy: USD 4,950 per person

(Main Program — Core Experience)

What’s Included:

• Seven-night immersive professional journey across Tuscany and Puglia.

• Luxury accommodations at hand-selected 5-star hotels and iconic properties, curated by Monica Balli.

• Exclusive B2B meetings with 40+ Italian venues and top-tier suppliers, not accessible through standard FAMs.

• Destination workshops and masterclasses focused on:

  • Selling Italy beyond the obvious destinations

  • Pricing, positioning, and client–destination matching

  • Regional styles, logistics, and luxury expectations

• Michelin-level dining experiences and curated gastronomy moments.

• Seamless ground transportation and domestic flights within Italy during the program.

• High-level networking with international wedding planners and travel advisors.

• On-site coordination and full program curation by the IADWP team and Monica Balli.

Why This Main Program Matters:

This is the core of LOVE ITALY — where inspiration becomes expertise.

The Main Program is designed to give you a deep, structured, and professional understanding of Italy, allowing you to confidently sell Tuscany and Puglia as luxury destinations for weddings, honeymoons, and high-end celebrations.

You will experience Italy not as a tourist, but as a professional learning to understand how the destination truly works, its regions, suppliers, venues, and client expectations, positioning yourself as a trusted Italy specialist in your market.

Important Notes:

• International airfare to Italy is not included.

• Main Program participation is required to access Pre-FAM and Post-FAM experiences.

• Spaces are strictly limited due to venue access and curated supplier meetings.

• This is a Special Program, offered once per year and not included in any IADWP membership.